Jon Parsons

Services

Experimentation Maturity Audit

Assess current experimentation strategy, governance, measurement and operating model. Identify hidden revenue opportunities and produce a prioritised improvement roadmap.

Deliverables

  • Experimentation maturity assessment
  • Measurement and decision framework review
  • Prioritised opportunity backlog
  • Executive summary

CRO and Growth Opportunity Review

Identify high-value conversion and growth opportunities across customer journeys.

Deliverables

  • Journey review
  • Analytics and insight review
  • Opportunity sizing
  • Prioritised test and improvement backlog

AI-Powered Insight Strategy

Help teams use AI and LLMs to make insight more accessible, searchable and actionable.

Deliverables

  • Data and insight source review
  • Use-case prioritisation
  • Prototype concept
  • Roadmap for AI-enabled insight workflows

Product Discovery and Prioritisation Reset

Improve how teams move from ideas to evidence-backed product decisions.

Deliverables

  • Discovery process review
  • Outcome and metric mapping
  • Prioritisation framework
  • Recommendations for governance and operating rhythm

Travel-Tech and Marketplace Growth Advisory

Support teams working on search, sort, ranking, marketplace conversion and digital travel growth.

Deliverables

  • Product and journey review
  • Search/sort opportunity assessment
  • Commercial growth recommendations
  • Prioritised roadmap

Engagement style

  • Short-term advisory
  • Fixed-scope audit
  • Interim product/growth leadership
  • Workshop-based discovery
  • Executive-level recommendations

Who it is for

  • Product and growth teams looking to improve experimentation capability
  • Leadership teams exploring AI-enabled insight workflows
  • Travel and marketplace businesses optimising search, sort and conversion
  • Organisations resetting product discovery and prioritisation
  • Teams needing interim senior product or growth leadership

Discuss a project

If you'd like to discuss a project, email me at hello@example.com.